I saw an opportunity to elevate the Microsoft Office Specialist World Championship on Microsoft 365’s social channels, transforming a little-known Excel competition into a culturally resonant moment. As the creative lead and editor, I helped shape the concept, tone, and narrative that reframed Excel as the center of an unexpected “sport.”

Taking on a multifaceted role for this project, I guided many of the production-critical elements behind the campaign. Working closely with editors and motion designers, I established the creative direction, managed cross-time-zone workflows, and drove real-time editorial decisions that allowed us to deliver five platform-native videos within 72 hours. My involvement kept the storytelling tight, the assets cohesive, and the turnaround smooth under pressure.

Impact

The campaign transformed a grassroots event into a major brand moment for Microsoft 365, earning over 15M views and tripling engagement benchmarks. Beyond performance, it shifted audience perception of Microsoft 365—positioning the brand as culturally fluent, community-driven, and unexpectedly fun. The project demonstrated my ability to guide complex creative processes remotely, maintain a strong editorial vision, and shepherd fast, collaborative production at a global scale.