Over the course of a week-long shoot across Tokyo, Osaka, and Kyoto, I led the creation of social-first videos celebrating Panasonic’s Japanese heritage while connecting the brand to a global audience. The goal was to tell authentic stories that showcased Panasonic’s innovation and everyday presence in Japan through a modern, culturally grounded lens.

Working across multiple brand verticals including Personal Care, Kitchen, and Lumix, I was a crucial team player that concepted, shot, and edited more than fifteen videos in under a week. Each piece balanced cultural storytelling with global brand strategy, capturing moments that revealed Panasonic’s role in daily life—from the glow of konbini storefronts to the energy of Gamba Osaka’s stadium. My Japanese language skills helped build trust and engagement with locals, adding a layer of authenticity to every story filmed on the ground.

Impact

The campaign strengthened Panasonic’s reputation in its home market while elevating its international brand perception. Through stories rooted in innovation, culture, and design, it reinforced Panasonic’s identity as a brand that embodies both Japanese craftsmanship and global relevance.