Content & Social
Content & Social
This section highlights ongoing content created across tech, culture, and consumer brands. These projects range from quick-turn edits to series-based social storytelling and often involve working hands-on across production and post. I contribute by shaping narrative tone, coordinating with teams, and bringing ideas to life through editing and motion design. The focus is on creating content that feels engaging, clear, and tailored to each platform.
Microsoft 365
Led ongoing social work for Microsoft 365, overseeing a team of creatives while shaping and approving concepts, supporting shoots, and guiding the edit to final delivery across platforms.
Highlights
Several videos surpassed one million views, creating repeated standout moments throughout the campaign.
Elevated creator-led content by refining scripts, shot lists, and edit structures for clarity and performance.
Strengthened a unified visual and narrative style across all creators and formats, improving overall consistency.
Panasonic Personal Care
I contributed to concept development and execution for Panasonic Personal Care, shaping social content that showcased the brand’s grooming and styling products. With my background in hair styling, I also appeared as on camera talent in many videos, demonstrating the tools through unique looks and techniques.
Highlights
Collaborated on concepts that highlighted product benefits through practical and visually engaging styling ideas.
Served as talent in a large portion of videos, using hands on expertise to demonstrate real world results.
Welch’s
Developed concepts and edited social content for Welch’s, helping shape both planned and reactive moments while collaborating with a production team to bring highly polished pieces to life across platforms.
Highlights
Reactive content consistently outperformed benchmarks and drove strong audience engagement.
Partnered closely with an external production company to capture high quality shots that we then shaped into
social-first edits.Concept development and edit direction helped streamline creative output and strengthen continuity across the campaign.
JanSport
Ideated concepts, filmed key moments, and edited social content for JanSport, contributing to a steady mix of planned and trend aligned pieces that showcased the brand’s playful personality and everyday utility.
Highlights
Developed concepts that tapped into cultural and seasonal moments to boost relevance and engagement.
Filmed and captured brand aligned visuals tailored for platform-specific storytelling.
Multiple videos surpassed one million views, creating strong momentum across the campaign.
For larger, campaign-driven work and multi-deliverable storytelling, visit Campaigns.